Significant Penetration in Just 60 Days

New Site

Old Site

For Best Friends Pet Care, Idea-ware Digital is providing a wealth of services, including intranet functionality, e-commerce, website redesign, and search engine marketing.

As the image at left show, the site has been redeveloped to be more aesthetically-pleasing. Moreover, 'buy signals' are placed throughout.

In terms of site-redesign, our efforts have received unanimous approval; however, it is in the area of search engine marketing that we have truly suceeded - even given the relatively short period of time.

Within just 45 days, Idea-ware Digital achieved the following:

• #1 and #2 positioning for the term dog boarding.
• #1 and #2 positoning for the term pet boarding.
• #1 positioning for the term
  dog kennels
• #1 positioning for the term
  dog kennel

Within 60 days, the results include maintaining the above, as well as:

• #4 positioning for the term
  dog groomer
• #6 positioning for the term
  pet groomer
• #1 through #8 positioning for boarding, grooming & training in the cities in which Best Friends has a center

Currently, dog grooming, pet care, and dog training are all positioned on the second page of results. We anticipate first page results within three weeks.

The results of this penetration are astounding, even considering the short time period. Since Idea-ware Digital took over the site, website traffic has more than doubled. Importantly, the majority of traffic now comes from targeted phrases like dog boarding, dog grooming, and dog training, whereas previously, most of the traffic resulted from searches for the term Best Friends.

Needless to say, the client is very happy, especially considering that we are now in the process of publishing thousands of well-written, optimize pages. Our estimate is that when all is completed, website traffic will increase 10-fold.