Customer Conversion Optimization (C2O), Idea-ware Digital's answer to increasing conversion and maximizing the monetization of every website visitor. The ideal solution to positively impact your bottom line.

Alongside our Content Marketing Management System, that lets us publish and manage thousands of pages of well-written, search engine optimized content for our clients, we also utilize the C2O system to increase conversion and monetization of each and every website visitor.

In a nutshell, at run-time, each web page request is analyze and the content is custom-presented for maximum conversion. So, for example, if a website visitor searches Google for the phrase waffle irons , and then clicks on the listing for an Idea-ware Digital client, we customize the content presented to provide every chance for action. This is especially important considering we have no control over which page the search engine provide in their listings.

Using the same example, suppose a website visitor searches Yahoo for dog bark collar. Well, often times, the search engines show the home page of the website in the listing. Perhaps, however, the home page of that site has little do with the dog bark collars, but instead focuses more on dog barking. That is where C2O is so effective, because each time a different search phrase is presented and analyzed, we then customize the content accordingly. As such, the home page, when visited by that website visitor, is now geared toward the phrase dog bark collar, with information, products, and special promotions for that very product.

The results of this analysis and custom content are impressive.